What is Venturo Spirits?

#VenturoSpirits is a private family liquor label started in 2012 by Jack Venturo

“NEGOCIACION VINICOLA PEDRO VENTURO” was founded in 1865 by Pedro Venturo Toledo in the district of Surco, Peru.

It was continued by his son Pedro Venturo Zapata at as “NEGOCIACION VINICOLA PEDRO VENTURO S.A. HACIENDA HIGUERETA Y ANEXOS” at the Hacienda Higuereta in Lima, Peru. in 1917.

It was continued for private use in 1996 by Pedro Venturo Zapata’s son Pedro Venturo Markoch, and his grandson Pedro Venturo Jr. in Lima Peru as “PEDRO VENTURO E HIJOS”, “PISCO VENTURO”, “PISCO HIGUERETA”, & “PISCO MARKOCH”.

In 2012 it was continued, reestablished and rebranded by Pedro Venturo Zapata’s grandson Jack Venturo in Palmdale, California as “VENTURO SPIRITS”.

Welcome to Venturo Spirits!

Pedro Venturo Zapata believed in community, camaraderie and family. 
He believed you could work together with your fellow man and achieve a common goal. 
During his time at The Hacienda Higuereta in Lima, Peru he and his staff created various products of superb quality. He brought together a community that to this day loves and respects him.
Now in California Venturo Spirits believes the same mantra and continues the dream to create quality products and bring friends and family together in reunion and celebration. 

Who is Venturo Spirits?

From Left: Pedro Venturo Toledo, Pedro Venturo Zapata, Pedro Venturo Markoch, Pedro Venturo Jr., Jack Venturo.

Pedro Venturo Toledo (1865-1928) Migrated to Peru with his family from Italy and founded “Negociacion Vinicola Pedro Venturo”.

Pedro Venturo Zapata (1896-1952) Winemaker, distiller, manufacturer and owner of “Negociacion Vinicola Pedro Venturo Hacienda Higuereta y Anexos” from 1917 to 1952.

Pedro Venturo Markoch (1950-) Winemaker, distiller, and owner of “Pedro Venturo e Hijos” Began “Pisco Higuereta” & “Pisco Markoch” in 1996.

Pedro Venturo Jr. (1971-) Winemaker, distiller Began “Pisco Higuereta” & “Pisco Venturo” in 1996.

Jack Venturo (1981-) Winemaker, distiller, and owner of “Venturo Spirits” Began in 2012.

What is Pisco?

Pisco is a clear spirit that is made from grapes and distilled to proof.

Copper Alambique made to distill Pisco.

Pisco is a colorless grape brandy. It was developed by Spanish settlers in the 16th century in the 
town of Pisco, located on the coast of Peru.

Pisco is produced only using copper pot stills called alambique s rather than continuous stills like Scotch whiskies. Peruvian Pisco is never diluted after it is distilled and enters the bottle directly at its distillation strength.

It is aged for a minimum of three months in glass, stainless steel or ceramic vessels and no additives of any kind are added to alter its flavor, odor or appearance.


Jack Venturo – Owner/Distiller/Winemaker = Lancaster

Eydie Venturo – Co-owner = Lancaster

Pedro Venturo Markoch – Founder = Peru

Pedro Venturo Jr. – Advisor = Peru

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